| 词汇 | brand-management |
| 释义 | brand management noun[ U ] ukus MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: The company - recognized as a leader in brand management - is looking at using the web to enhance brand awareness. brand management strategy/decisions See alsocategory management Examples of brand managementbrand management The art of creating and maintaining a brand is called brandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Successful brandmanagement also results in perceived uniqueness even when the physical product is the same as competitors. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The course is designed to enable students to excel in luxury brandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Traditional marketing strategies that included brandmanagement focused on brand managers as the primary spokespersons for the brand. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. It is stated that the traditional means of brandmanagement has grown increasingly hard and complex within the postmodern marketplace. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This academic paper was the first published attempt to test the application of brandmanagement techniques to human resource management. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. His research interests are in brandmanagement, selling systems, services marketing, international marketing, rural economic linkages and development economics. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The advertising and marketing industry calls this brandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Developing a good relationship with target publics is essential for brandmanagement. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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