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词汇 demographics
释义 demographics
noun
uk /ˌdem.əˈɡræf.ɪks/ us /ˌdem.əˈɡræf.ɪks/
[ plural ]
the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on : 人口统计数据,人口统计结果
the demographics ofThe demographics of the country have changed dramatically in recent years.近年来该国的人口统计数据发生了巨大的变化。
No one has exact demographics on (= information about the quantity and characteristics of the people who live in) the area.没有人掌握该地区确切的人口统计数据。
The city's changing demographics have implications for healthcare and education planning.
The marketing campaign targets wealthier demographics.
[ U ]
the study of people and society in a particular area or particular group, typically used in marketing to decide which products to sell there and how to advertise those products successfully : 人口统计学
Demographics is important in understanding buying habits and patterns.
SMART Vocabulary: related words and phrases

Groups of people
affinity group
alliance
an
anti-gang
assemblage
family
federation
federative
First Nation
first people
line (someone) up
mafia
mob
peer group
phalanx
posse
public
quaternity
scratch
syndicate

You can also find related words, phrases, and synonyms in the topics:


Lifestyles & their study
Advertising and marketing

demographics | Business English


demographics
noun
 MARKETING, POLITICSuk /ˌdeməˈɡræfɪks/us
[ plural ]
the number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on:
Globalisation and the changing demographics in the UK mean that most organizations need to be able to relate to different cultures.
What are the demographics of the consumers who buy this type of product?
[ U ]
the study of people and society in a particular area or particular group, typically used in marketing to decide which products to sell there and how to advertise those products successfully:
Companies use demographics to compile a 'customer profile' of their target audience.
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