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词汇 soft-sell
释义 soft sell
noun[ S ]
uk /ˌsɒft ˈsel/ us /ˌsɑːft ˈsel/
a way of trying to sell something to someone by persuading them gently: (用友好诱导的方式进行的)劝诱推销
The training brochure deliberately adopts a soft-sell approach.培训手册故意使用了劝诱推销的做法。
SMART Vocabulary: related words and phrases

Urging & persuading
ambulance-chasing
argumentation
badger
be/go on at someoneidiom
blag
blagger
get (something) through (to someone)
go on
hortatory
hustle
incitation
incitement
jockey
sales pitch
sway
uncoerced
unconvinced
unpersuaded
unpersuasive
unsalable

You can also find related words, phrases, and synonyms in the topics:


Selling

soft sell | Business English


soft sell
noun[ S ]
ukus
MARKETING
a way of trying to sell something to someone by persuading them gently that they want or need it:
Advertisers are adopting the soft sell for those who enjoy housework.
COMMERCE
something that is easy to sell:
The new camera phone is a soft sell.

Examples of soft sell


soft sell
I suppose that, like others, it could have been taken in by the kind words, the softsell and a few behind-the-scenes assurances.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They suggest the softsell and gentle guiding principles.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It really is a softsell organisation.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
This is the softsell approach.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Softsell strategies have logical appeals, emotional appeals, advice and praise.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
As he said: there is no such thing as the hard sell or the softsell.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Softsell is also less likely to be irritating to consumers.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
General motivational strategies include softsell versus hard sell and personality type.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
He pioneered the use of art in advertising, of fictional characters, the softsell, and the idea of consumer engineering.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It is widely considered a classic softsell advertisement.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The strategy behind this kind of original content created by companies or advertisers is to reach the exact audience segment intended for a given product, utilizing a softsell technique.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
This is an example of corporate branding, and soft selling a company.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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