词汇 | merchandising |
释义 | merchandising noun[ U ] uk /ˈmɜː.tʃən.daɪ.zɪŋ/ us /ˈmɝː.tʃən.daɪ.zɪŋ/ products connected with a popular film, singer, event, etc., or the selling of these products(与流行电影、歌星、活动等有关的)文化衍生品,文化衍生品的促销 the activity of making people aware of your products and increasing sales through advertising, special events, etc.推销活动,促销活动 Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable merchandising | American Dictionarymerchandising noun[ U ] us/ˈmɜr·tʃənˌdɑɪ·zɪŋ/ the activity of advertising or selling goods merchandising | Business Englishmerchandising noun[ U ] COMMERCE, MARKETINGuk /ˈmɜːtʃəndaɪzɪŋ/us (alsomerchandise) products connected with a popular film, event, famous person, etc., or the selling of these products: They hope to raise £12m from the sale of tickets and merchandising. merchandising income/revenue/salesThe $250 million figure reportedly includes merchandising income and a share of the film's profits. Warner Bros owns exclusive merchandising rights to the Harry Potter character. merchandising activities/deals/opportunities the activity of making people more aware of your products and increasing sales through advertising, special displays or events, etc.: Sales growth has been hurt by a misguided merchandising strategy. See also cross-merchandising scrambled merchandising |
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