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词汇 category-management
释义 category management
noun[ U ]
ukus(abbreviationCM)
COMMERCE, MARKETING
a method of marketing products by considering them as a group, not as individual products:
The company is now focusing on category management, using the weight of the brands together to come up with a more powerful message against competitors.
See also
brand management

Examples of category management


category management
Categorymanagement is the sourcing process used to manage these categories to satisfy business needs while maximising the value delivered from the supply base.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Primarily, the concept of categorymanagement has been used to align the retail buyer and the manufacturer in a more collaborative relationship.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The company provides services for retailers and manufacturers, including marketing and promotions, merchandising, categorymanagement, and store support services.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Many public sector organisations have recently adopted categorymanagement as a strategic transformation tool.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Categorymanagement is defined as the strategic management of product groups through trade partnerships, which aims to maximize sales and profits by satisfying customer needs.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It will be leveraged across multiple business groups including categorymanagement, supply chain, inventory management, promotion and event management, sales, marketing, etc.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
While high grid numbers have long been a feature of the class, calendars have fluctuated wildly as categorymanagement has clashed with event promotors.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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