| 词汇 | brand-name |
| 释义 | brand name noun[ C ] uk /ˈbrænd ˌneɪm/ us /ˈbrænd ˌneɪm/ the name given to a particular product by the company that makes it商标;品牌名称 Synonym trade name Compare marque Names and titles A.N. Other age aka alias appellation forename form of address given name good name identity pet name place name pseudonym pseudonymity pseudonymous unchristened under the name ofidiom unidentified unnamed untitled A Danish brand name for an ordinary slicing cheese. The brand name of a truly delicious Brie. brand name | American Dictionarybrand name noun[ C ] us/ˈbrænd ˌneɪm/ the special name a company gives to its products or services: All the car makers spend heavily to promote their brand names. brand-name adjective[ not gradable ] us/ˈbrændˌneɪm/ having a special name that is known to most people: The brand-name airlines are slashing their costs to survive and compete with low-cost carriers. brand name | Business Englishbrand name noun[ C ] MARKETING, COMMERCEukus(alsobrand label); (alsotrade name) the name a company gives to one of its products, so that people can easily recognize it: popular/famous/well-known brand nameIt is one of the most famous brand names in world banking. leading/established/strong brand nameBig retailers aggressively sought customers by promoting their established brand names and targeting their loyal customer bases. under a brand nameThey import supplies and distribute them under their own brand name. brand name adjective[ before noun ] MARKETING, COMMERCE (alsobrand-name)ukus(alsobrand-label); (alsobrand label); (alsotrade name) a brand-name product has a company's brand name, rather than being sold under the name of a store or under the product's own name: brand-name goods/products brand-name drugs/medicines See also branded generic own-brand Examples of brand namebrand name It simply is easier to use the brandname. As the joke demonstrates, registering a brandname did not necessarily help because consumers often asked for the product in abbreviated forms. As long as manufacturers also controlled their distribution, it was their name rather than the cigarette's brandname that the public learned to recognize. One reason certain manufacturers have lost these battles is because the brandname itself may be especially prone to the generic process. Each brandname is given its own line. The company would capitalize on its brandname and diversify the use of its resources. In an age where corporate brand reputations are crucial for firm success, adverse publicity has the potential to inflict major damage on the brandname. However, one type carries a highly-advertised brandname, while the other does not. One specific example of this was the growth of essential drug lists to counter the overprescription of unnecessarily expensive and brandname drugs. Thus, drugs could be listed under their scientific or brandname, and were often spelled incorrectly. In this case, ravers take pleasure in a particular fashion aesthetic (consisting of brandname phat pants, little tees, sneakers, and over-sized hoodies) which operates as a self-regulating mechanism. If it were purely for the need of maintaining a brandname, the parties would be better off not bothering to run losing candidates in some extremist districts. As well as ensuring that consumers asked for the product by its brandname, aperitif companies attempted to make consumers visually aware of the product's appearance. They can then market themselves on the basis of a brandname that lets the customer know what they can expect from homes belonging to that organisation. For example, in order to tag 747 as a brandname instead of a number, the word co-occurrence condition can be formulated as follows in the brand expert lexicon. See all examples of brand name These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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