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词汇 share-of-voice
释义 share of voice
noun[ U ]
 MARKETINGukus(abbreviationSOV)
the degree to which people see a company’s advertisements, etc. in a particular market, compared to those of competitors:
Even when we were losing audiences, our share of voice was still the most powerful.

Examples of share of voice


share of voice
A good case can be made for a system based on a shareofvoice, which would be a more realistic and relevant measurement.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
But when it comes to cross-media ownership, over-dominant shareofvoice becomes the issue—an issue which is social, economic and political.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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