| 词汇 | retail-media |
| 释义 | retail media noun[ U ] COMMERCE, MARKETINGukus the use in stores of video, magazines, special displays, etc. to advertise a product, service, or brand: Retail media can form a key part of both the brand and trade marketing mix. Examples of retail mediaretail media This has now developed into a media discipline in its own right as new retailmedia channels have been added. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Retailmedia is now being taken more seriously by most traditional media agencies. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The majority of retailmedia channels reach their audience at or near the point of purchase or point of choice. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This form of retailmedia usually attracts visitor attention with custom programming and helps customer make the best product selection. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Media owners and agencies have made significant headway in recent years in understanding the true value of retailmedia channels. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The planning and use of retailmedia is a key component in the delivery of shopper marketing campaigns. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Retailmedia channels have become established as increasingly important for promoting goods and services at or near or even further beyond the points of purchase and consumption. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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