| 词汇 | niche-marketer |
| 释义 | niche marketer noun[ C ] MARKETING, COMMERCEukus someone who sells products or services to a niche market: The approach adopted by the online niche marketer to target his or her market is very focussed. Examples of niche marketerniche marketer Based on the results of this study the typical nichemarketer possesses an often unwritten and unstated personal strategic plan. This hypothesis relates to whether niche marketers understand the underlying characteristics of a niche market in terms of minimizing competition and reducing exposure to turbulence. This paper makes a specific contribution in this area by demonstrating the means by which small agricultural producers can become successful niche marketers. The literature states that successful niche marketers innovate as a means of maintaining barriers to entry38,39. However, in our study, the participants become niche marketers at some time after making the decision to plant blackcurrants. Results indicate that forming alliances and the development of horizontal and vertical networks are among the most common and most important strategies employed by successful niche marketers. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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