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词汇 lohas
释义 LOHAS
noun[ U ]
 business specializeduk /ˈləʊ.hæs/ us /ˈloʊ.hæs/
abbreviation for Lifestyles of Health and Sustainability: used to refer to people who are interested in healthy living and social and environmental issues, and who buy products related to this; the behaviour of these people: 乐活族(崇尚健康和可持续发展生活方式的人,Lifestyles of Health and Sustainability 的缩写)
LOHAS, as marketers call consumers who value "lifestyles of health and sustainability," are one in five Americans.“乐活族”就是营销人员口中重视“健康和可持续发展生活方式”的消费者,这些人在美国占五分之一的人口。
At the annual LOHAS conference, I learned about the latest electric car.在一年一度的“乐活”大会上,我了解到了最新的电动汽车。
Most LOHAS consumers have no idea they’ve even been labeled as such.
Nearly a third of U.S. adults embrace LOHAS values and priorities.
LOHAS is the biggest trend in Japanese newsstand publishing right now: there must be 50-plus recycling-type mags here in Japan.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable
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