| 词汇 | ansoff-matrix |
| 释义 | Ansoff matrix noun[ C ] ukuspluralAnsoff matrices or Ansoff matrixes(alsogrowth vector matrix); (product market expansion grid) MARKETING a way of examining a company’s existing products and markets, showing products it could start to make and markets it could enter: The Ansoff matrix presents the product and market choices available to an organisation. |
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