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词汇 downmarket
释义 downmarket
adjective
UKdisapprovinguk /ˌdaʊnˈmɑː.kɪt/ us /ˈdaʊnˌmɑːr.kɪt/(USdownscale)
low in quality and cheap in price; relating to or intended for people who are poor or not educated: 低档的,低端的,价廉质次的
a downmarket tabloid newspaper面向低收入人群的通俗小报
Opposite
upmarketmainly UK
SMART Vocabulary: related words and phrases

Not of good quality
am-dram
appallingly
atrocious
atrociously
awfully
awfulness
cheesy
hacky
inadequacy
inadequate
inadequately
janky
shite
skanky
sort
tawdrily
tawdriness
tawdry
trinket
wretched

You can also find related words, phrases, and synonyms in the topics:


Costing little or no money
downmarket
adverb
UKdisapprovinguk /ˌdaʊnˈmɑː.kɪt/ us /ˈdaʊnˌmɑːr.kɪt/(USdownscale)
to a lower quality or price:
go downmarketThis catalogue has gone downmarket since the last time I bought something from it.
The station could double its viewing figures if it was prepared to go downmarket.
America's budget airlines are starting to move upmarket in service quality, whereas Europe's give every impression of moving relentlessly downmarket.
High-end desktop-replacement machines are typically the heaviest, so it may be worth going downmarket a little for a lighter machine.
When we're in a recessionary environment, and people are very value-conscious and want more for less, it's natural to see a move downmarket.
SMART Vocabulary: related words and phrases

Not of good quality
am-dram
appallingly
atrocious
atrociously
awfully
awfulness
cheesy
hacky
inadequacy
inadequate
inadequately
janky
shite
skanky
sort
tawdrily
tawdriness
tawdry
trinket
wretched

You can also find related words, phrases, and synonyms in the topics:


Costing little or no money

downmarket | Business English


downmarket
adjective
 MARKETING UKuk /ˌdaʊnˈmɑːkɪt/us(USdownscale)
disapproving
cheap in price and low in quality:
a downmarket tabloid newspaper
Compare
upmarketadjective
upscale

downmarket


adverb
The store seems to have gone downmarket in an attempt to attract more customers.

Examples of downmarket


downmarket
Going downmarket means finding entirely new customers for the product, who are inevitably less profitable and prestigious than the old customers, at least initially.
Christensen (1997) distinguished two ways that sales can expand: downmarket and upmarket.
I repeat that the change in status will not lead to commercialisation of the historic palaces nor take them downmarket.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
No training means no skills, and that means further downmarket drift.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
As a professional news manager, he wants nothing more than dumbed-down, downmarket coverage.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Experience abroad shows that such competition inevitably leads to a flight downmarket.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They are pushing the whole teaching profession downmarket.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Films go downmarket and even classic films cannot be expected to command a premium price year in, year out.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Logically, intervention price reporting should reflect only the intervention prices, not the lower downmarket prices of other animals not in intervention.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
My view is that the situation is quite the reverse of how it is sometimes portrayed in the downmarket media.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It can and must avoid the trend to downmarket scheduling so apparent—and sadly increasing—elsewhere, especially in satellite but also in terrestrial television.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
However, if it maintains its share through going downmarket it compromises its unique public service broadcasting status so making the licence fee again hard to justify.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Most often, successful start-ups begin with low-end or downmarket customers with low income and low costs.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Dylan satirically crosses this accessory's high-fashion image with leopard-skin material, perceived as considerably more downmarket and vulgar.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It was too downmarket for them.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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