diversification

diversify | American Dictionary

diversify
verb[ I/T ]
us/dɪˈvɜr·səˌfɑɪ, dɑɪ-/
to become varied or different, or to make something varied or different:
[ T ]People are advised to diversify their investments in the stock market to reduce risk.

diversification

noun[ U ]us/dɪˌvɜr·sə·fɪˈkeɪ·ʃən, dɑɪ-/

diversified

adjectiveus/dɪˈvɜr·səˌfɑɪd, dɑɪ-/
diversified financial services companies

diversify | Business English

diversify
verb[ I or T ]
uk /daɪˈvɜːsɪfaɪ/us
COMMERCE
to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk:
Farmers are increasingly diversifying into other activities to supplement their incomes.
Using its powerful brand name, the company has successfully diversified and entered new markets.
It would be a good idea to diversify the local economy away from its present over-dependence on oil.
FINANCE
to put money into a range of different types of investments in order to reduce risk:
He said he bought the shares in 2003 in order to diversify his portfolio.
You could consider diversifying into a unit trust to spread the risk.

diversification

noun[ U or C ]uk /dɪˌvɜːsɪfɪˈkeɪʃən/ us /dɪˌvɝː-/
COMMERCE, FINANCE
The launch of new products and diversification into new business areas continue to boost sales.
Successful farm diversifications are launched by highly motivated people.

Examples of diversify

diversify
The rise of city comedy thus heightened awareness of the social process through a heightened sense of the theater's diversifying comic potential.
A third reason is the desire to spread risks by diversifying sources of supply or markets.
I notice, for example, that 'community music therapy' is a term emerging to describe some of these diversifying and hybridising sub-fields of practice.
As the market for literature diversified, for example, the more socially stratified it became.
Also, as owning firms have expanded they have diversified and have found themselves in competition with their consortium offspring.
All the countries studied were, for example, diversifying the provision of care, trying to integrate provision across traditional service and professional boundaries, and devolving budgets.
When an organisation diversifies its activities into different products and markets, it is common for the structure to be" divisionalised".
More importantly, trade liberalization should be observed in conjunction with governments diversifying their revenue sources.
As an outsider, he offered the bolseros an opportunity to advance their project of diversifying the financial system.
Thirdly, if a proprietor has diversified, these additional services will require extra administration and management.
An important underlying assumption of the zero-sum game model is that all non-systematic (diversifiable) risks have been diversified.
By diversifying across world markets, there is significant improvement in the efficient frontier of risk versus expected return.
If investors have habitat preferences, such diversification may lower borrowing costs by diversifying the creditor pool.
Agency 5 has not diversified its products, supports scientific publications, and has a balanced portfolio.
Nursing in primary care contexts has diversified and expanded in recent times.
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These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.