| 词汇 | direct-response-ad |
| 释义 | direct response ad noun[ C ] MARKETINGukus an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: When you use a direct response ad in any media, you must include an offer, and that offer must have an expiration date. |
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