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词汇 direct-mail
释义 direct mail
noun[ U ]
uk /ˌdaɪ.rekt ˈmeɪl/ us /ˌdaɪ.rekt ˈmeɪl/
the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.信函推销;信函募捐
SMART Vocabulary: related words and phrases

Communications - the postal system
addy
BFPO
care ofidiom
catch the post
collection box
consignee
delivery
dispatch
first class
Freepost
pigeonhole
postage
poste restante
postmark
reply-paid
self-addressed
sorting office
stamp
window
zip code

direct mail | Business English


direct mail
noun[ U ]
 MARKETINGukus
advertisements that are sent through the mail to a large number of consumers:
In many ways, the Web is more effective than television advertising and direct mail.
Typically, most of the marketing activity is carried out by direct mail.
We still believe that our grass-roots direct-mail campaign was instrumental in our success.

Examples of direct mail


direct mail
Medical product and service firms compete, often relying on market research and directmail sales to gain advantage.
I would advise against overdosing with directmail.
Promotional expenditures are further divided into broadcast advertising (television and radio advertisements) and targeting media (newspaper advertising, directmail, billboards, journals, and other advertisements).
This article examines those public interest groups that have grown through heavy advertising expenditure and sophisticated marketing techniques, most particularly directmail solicitations.
If more information is required, directmail, with its extra physical space, may be better suited.
An important aspect of this is the growth of directmail, which in addition enables parties to by-pass the members in fund-raising and campaigning.
How one's personal data arrived in the hands of a directmail marketer may be unknown.
It also wants to liberalize directmail.
We must look very carefully at the questions of directmail and cross-border mail.
From Europarl Parallel Corpus - English
There were no additional research, advertising or directmail costs incurred by task forces and review bodies.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Within this expenditure, £718,000 has been spent on public opinion research, £13 million on television, radio and newspaper advertising and £750,000 on directmail.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
What is the legal position regarding directmail advertising?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Directmail houses use the electoral register for an entirely benign process—to clean up and check their existing records.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Sometimes he can choose other advertising schemes, directmail, merchandising schemes and so on.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Many have come from charities and directmail organisations.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
See all examples of direct mail
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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