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词汇 cross-promotion
释义 cross-promotion
noun[ C or U ]
uk /ˌkrɒs.prəˈməʊ.ʃən/ us /ˌkrɑːs.prəˈmoʊ.ʃən/
activities that use one product to advertise another: (用一种产品为另一种产品做广告的)交叉宣传,交叉推广
We know of a number of movies and products that will benefit from cross-promotion.我们知道一些电影和产品将受益于交叉宣传。
Business owners can attract more customers through the right cross-promotions.企业主可以通过正确的交叉宣传活动吸引更多的客户。
See
cross-promote
The cross-promotion generated an estimated $12 million in free publicity for both clients.
The store has been doing some cross-promotion with the public libraries.
The potential for cross-promotion was limitless.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
customer relationship management
demographics
detoxify
differentiator
dogfooding
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable

cross-promotion | Business English


cross-promotion
noun[ C or U ]
 COMMERCE, MARKETINGuk /ˌkrɒsprəˈməʊʃən/ us /ˌkrɑːsprəˈmoʊ-/
the fact of advertising related products from different companies at the same time:
Cross-promotion between the book and film industries has been very successful.
Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
the fact of a company advertising one of its products in or on another of its products:
The back cover of a book is often used for cross-promotion of other titles by the same author.

cross-promote


verb[ I or T ]uk /ˌkrɒsprəˈməʊt/ us /ˌkrɑːsprəˈmoʊt/
The two companies have agreed to cross-promote each other's brands.

Examples of cross-promotion


cross-promotion
It provides energy and atmosphere, allowing for recycling and cross-promotion.
Distortion of competition can arise since there are a number of ways in which cross-subsidy or cross-promotion can take place within such integrated groups.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Their diverse portfolio of assets allowed for cross-promotion and economies of scale.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
They collaborated with other international filmfestivals, which resulted mainly in exchanging parts of the program and cross-promotion.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Typically, each promotion only recognizes the legitimacy of their own titles, although cross-promotion does happen.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The label was noted for its cross-promotion of singers with the television show.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Some promoters have used cross-promotion style angles to further interest.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
His talents lie in the areas of entertainment management, cross-promotion and copyright law.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The two stations did, however, occasionally do cross-promotion.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Heyzap offers multiple ad formats including interstitial, video, and cross-promotion.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Movie tie-ins are good examples of cross-promotion.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
He cites the cross-promotion and support which comic book-based properties adapted for the screen receive, whereas video game companies often sell off the license and then forget about it.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Also, it facilitates cross-fertilisation of ideas and cross-promotions of staff, and produces better careers for the people concerned.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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