| 词汇 | creative-brief |
| 释义 | creative brief noun[ C ] ukus MARKETING a document that gives details of what should be considered when something is being designed or advertised: In any marketing campaign, a good creative brief will focus your efforts and sharpen your message. Examples of creative briefcreative brief The creativebrief often includes information about the target audience and their attitudes and behaviors. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In some cases, the project's creativebrief may need creative director approval before work will commence. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Once they receive the creativebrief from their account team, the creative team will conceptualise ideas to take to their creative director for feedback. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. At this point all the information must be funneled into a creativebrief and presented to the creative team. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In competition for cash prizes, members submit their original ads in response to a company's creativebrief. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The account manager will develop a creativebrief, usually about a page that gives direction to the creative team. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Second, they prepare the creativebrief. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. On the creative side, the planner helps to create an expressive snapshot or a single-minded directional creativebrief to lead the way to the drawing board. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The creativebrief, consisting of a series of simple questions asked by the creative team and answered by the requestor, becomes the guidepost for the development of the creative deliverable. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Creative briefs can come in many flavors and are usually tailored to the agency or group that is developing the creative deliverable. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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