| 词汇 | counter-advertising |
| 释义 | counter-advertising noun[ U ] (alsocounteradvertising)uk /ˌkaʊn.tərˈæd.və.taɪ.zɪŋ/ us /ˌkaʊn.t̬ɚˈæd.vɚ.taɪ.zɪŋ/ advertising by one organization in answer to advertising by another, especially with an opposite message: Efforts aimed at reducing underage drinking have included counter-advertising, education, and stronger law enforcement. Counteradvertising has been used by governments in some countries to discourage the use of harmful products. Consumption has been shown to be reduced by bans on advertising and by counter-advertising. Control of advertising is an effective method to reduce cigarette smoking, especially when accompanied by counteradvertising Counter-advertising would have to do exactly the same thing. Advertising and marketing ad ad agency adman adverse publicity advert customer relationship management demographics detoxify differentiator dogfooding o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable |
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