英语词汇“conjoint-analysis”的音标、意思、用法及中文翻译-反思网

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It has been used in product positioning, but there are some who raise problems with this application of conjointanalysis (see disadvantages).
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Market research rules of thumb apply with regard to statistical sample size and accuracy when designing conjointanalysis interviews.
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The objective of conjointanalysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making.
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One such method is conjointanalysis and another is choice modelling.
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Originally choice-based conjointanalysis was unable to provide individual level utilities as it aggregated choices across a market.
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Alternatively, conjointanalysis (a ranking of users' preferences which can then be statistically analysed) may be used.
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Multidimensional scaling, discriminant analysis, factor analysis and conjointanalysis are mathematical techniques used to determine the most relevant characteristics (called dimensions or factors) upon which positions should be based.
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Putting price values to these drivers can be done in multiple ways- focus groups, conjointanalysis, advanced analytics on sales data, or precious old pricing analyst's experience.
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Demographic studies, customer segmentation, conjointanalysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy.
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This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.

词汇	conjoint-analysis
释义	conjoint analysis noun[ C or U ] MARKETINGukus a way of finding out which particular combination of features, for example of a product or a service, is more important to someone than other combinations: Conjoint analysis is based on the fact that the relative value of attributes considered jointly can be better measured than when they are considered in isolation. Examples of conjoint analysis conjoint analysis The company provides survey software tools specializing in conjointanalysis. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. It has been used in product positioning, but there are some who raise problems with this application of conjointanalysis (see disadvantages). From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Market research rules of thumb apply with regard to statistical sample size and accuracy when designing conjointanalysis interviews. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The objective of conjointanalysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. One such method is conjointanalysis and another is choice modelling. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Originally choice-based conjointanalysis was unable to provide individual level utilities as it aggregated choices across a market. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Alternatively, conjointanalysis (a ranking of users' preferences which can then be statistically analysed) may be used. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Multidimensional scaling, discriminant analysis, factor analysis and conjointanalysis are mathematical techniques used to determine the most relevant characteristics (called dimensions or factors) upon which positions should be based. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Putting price values to these drivers can be done in multiple ways- focus groups, conjointanalysis, advanced analytics on sales data, or precious old pricing analyst's experience. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Demographic studies, customer segmentation, conjointanalysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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Examples of conjoint analysis