| 词汇 | concept-testing |
| 释义 | concept testing noun[ U ] ukus MARKETING the process of asking a group of people for their opinion about a new product or advertisement: Concept testing is an essential part of the product development process. See also focus group Examples of concept testingconcept testing The concept generation portions of concepttesting have been predominantly qualitative. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This technology is very effective in brand development, product optimization and concepttesting. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These problems of concepttesting have been identified in business and marketing journals. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Moreover, traditional concepttesting methods have failed to accurately quantify the relationships between consumer response to concepts and consumer choice of existing products which compete in the same consumer market. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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