| 词汇 | comparative-advertising |
| 释义 | comparative advertising noun[ U ] MARKETINGukus the practice of advertising goods by comparing them with, and suggesting they are better than, another company's products. This practice is illegal in some countries: There is, he claimed, a long history of allowing comparative advertising in the United States so that consumers will have more information to make informed choices. Examples of comparative advertisingcomparative advertising For instance, comparativeadvertising could invite misidentification of products, potential legal issues, and may even win public sympathy for their competitors as victims. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Stating reasons such as participation in comparativeadvertising damaged the honour and credibility of advertising. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Prior to the 1970s, comparativeadvertising was deemed unfeasible due to related risks. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Low credibility reduces the impact and influence of negative or comparativeadvertising supporting the candidate. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. However, the laws on comparativeadvertising were harmonized in 2000. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Comparativeadvertising is generally coupled with negativity, as evidenced by early industry condemnation. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Comparativeadvertising that is truthful, and does not lead to confusion is permitted. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Such companies prove the academic view that comparativeadvertising is more successful when used by established brands, justified by the credibility and attention an established brand brings. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Long banned comparativeadvertising for cigarettes and other tobacco products, e-cigarette advertising on television and radio in a number of countries may be indirectly advocating traditional cigarette smoking. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. How have they applied the directive on misleading and comparativeadvertising? From Europarl Parallel Corpus - English These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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