| 词汇 | column-inch |
| 释义 | column inch noun[ Cusually plural ] uk /ˈkɒl.əm ˌɪntʃ/ us /ˈkɑː.ləm ˌɪntʃ/ a way of measuring the amount of space and attention given to a story by a newspaper, etc.: These celebrities fill column inches and create headlines. Their divorce has already generated more column inches than the new government. Surely someone at the club has contacts in the press that would give us a couple of column inches? People like him should not get column inches in any publication. A few years ago an emergency shutdown at the nuclear reactor would have been front-page news; now it merits just a few column inches. There was so much going on here last week, newspapers had a tough decision to make in allocating column inches. At university, she earned 25 cents per column inch writing for the campus newspaper. Newspapers & magazines: headlines & features advertorial advice column advice columnist agony aunt agony column agony uncle cover story dateline double-page double-page spread filler leader obituary opinion piece personal column press cutting problem page pullout splash spread column inch | Business Englishcolumn inch noun[ C ] ukus MARKETING, MEASURES a unit for measuring space in newspapers, magazines, etc.: You need about 800 column inches for 7 full-page ads. There have been many column inches printed recently on the subject of recession. Examples of column inchcolumn inch Although it varies, it is generally agreed upon that there are 25-35 words in a columninch. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. An advertisement that is 1 columninch square is 11 picas wide by 1 inch high. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. She was paid a dime per columninch. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Newspapers publish a per columninch rate based on their circulation and demographic figures. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. So, if a newspaper charges $10 per columninch, the cost for the advertisement discussed above would be $180.00 (18 column inches multiplied by $10.00). From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The columninch size for advertisements that spread over more than one column is determined by multiplying the number of inches high by number of columns. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Good news is relegated to the odd columninch on an inside page, seldom on page 2 of certain newspapers. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 I hope that speeches will be reasonably brief and that we shall measure them not by the columninch but by the column centimetre. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 There has been columninch after columninch of speculation. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Since 1946 there has been a continuous and severe increase in the cost of advertising per single columninch. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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