| 词汇 | cmo |
| 释义 | CMO noun[ C ] uk /ˌsiː.emˈəʊ/ us /ˌsiː.emˈoʊ/ abbreviation for chief marketing officer: the person in an organization who has the most important position with responsibility for the organization's marketing(= advertising and selling its products or services): 营销总监，首席营销官（chief marketing officer的缩写） The CMO must change with or ahead of the market, exploit new technologies and be in tune with constant social changes. 营销总监必须应市场变化而变，先市场变化而变，开拓新技术，与社会的不断变革同步。 I interviewed the CMO of WebTrends last year, and I was very impressed with the company's implementation of agile marketing techniques.去年我采访过WebTrends网站公司的营销总监，该公司奉行的灵巧营销技术让我印象深刻。 The Girl Scouts organization hired its first-ever chief marketing officer (CMO) in an effort to remain relevant for today's modern girls. CMOs have to understand the dynamic, complex and highly competitive environment in which their company operates. Best Buy CMO Mike Linton spoke to an audience at the Aberdeen Group's Chief Marketing Officer Summit yesterday. The CMO can exercise considerable influence in driving the company's strategy. The report notes that the average tenure of a CMO is merely 23 months compared to a CFO who typically lasts 4-5 years. Bosses & managers administration anti-management branch manager C-suite CAO comptroller coo coordinator crew chief curator industrialist layer line manager majordomo management silent partner slave driver sleeping partner subdirector submanager |
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