clickbaity
They have adjusted their search algorithm to fight back against clickbait - web content that seems designed to attract clicks rather than to be genuinely informative.
The internet has a problem with addictive, low-quality clickbait.
I was working for a viral website and my only job was to create clickbait content.
Clothing brands post images of bizarre, unwearable garments knowing they will be ridiculed, as part of a deliberate clickbait strategy.

SMART Vocabulary: related words and phrases

Attracting and tempting
affinity
allure
alluringly
arrest
attract
charisma
charm offensive
charm the pants off someoneidiom
chum
clickbaity
honey trap
incentive
jump out at someone
lure
modesty
tantalizingly
tempt
temptation
temptingly
tickle someone's fancyidiom

Examples of clickbait

clickbait
Along with the intensely crowded clickbait and popular quickie-content market, we will continue to see serious, quality journalism.
From TechCrunch
The key finding is that clickbait headlines generate an emotional response that in many ways is out of our control.
From Chicago Tribune
Clickbait also exploits the reward centers of our brains.
From Chicago Tribune
Everyone's definition of clickbait is a little different.
From Chicago Tribune
In fact, the mere sight of a clickbait headline is enough to trigger the release of happy chemicals, psychologists have found.
From Chicago Tribune
I asked the site's editors how they would define clickbait.
From Slate Magazine
Think news stories with deceptive headlines and other clickbait.
From TIME
They, too, write viral headlines, post clickbait, and compete for mindshare.
From The Atlantic
Then, as today, there was harrumphing over what would eventually become known as clickbait.
From The Atlantic
For his editors, it was surely designed as clickbait from the start.
From Los Angeles Times
It will also consider items "clickbait" if a headline exaggerates information or is misleading.
From New York Post
The site is a front for spell-sharing, hiding tips and tricks behind clickbait articles.
From Gizmodo
From clickbait headlines to unfair reviews of products and services, the open nature of social media presents ethical issues.
From Huffington Post
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.