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词汇 churn-rate
释义 churn rate
noun[ C ]
ukus
COMMERCE, MARKETING
the percentage of customers who stop buying the products or services of a particular company, calculated for a particular period of time:
Its churn rate is 17% against an industry average of 25%.
HR
the percentage of people who leave their job, calculated for a particular period of time:
The firm reports a staff churn rate of just 4% against a sector average of around 25%.

Examples of churn rate


churn rate
Examining churn for a fast-growing aggregated customer base will understate the true churnrate compared to cohort based approach to the calculation.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It is possible to overstate the churnrate, as when a consumer drops the service but then restarts it within the same year.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
For example, for a group of subscribers, an annual churnrate of 25% is the same as an annual survival rate of 75%.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
When talking about individual subscribers or customers, sometimes the expression survival rate is used to mean 1 minus the churnrate.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
An annual churnrate of 33% implies an average customer life of 3 years.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
For a group or segment of customers, their customer life (or tenure) is the inverse of their aggregate churnrate.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
For example, a churnrate of 25% implies an average customer life of 4 years.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Most models can be written using either churnrate or retention rate.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
For instance, most fast food restaurants have a routinely high churnrate among employees.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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