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USP
noun[ C ]
uk /ˌjuː.esˈpiː/ us /ˌjuː.esˈpiː/
abbreviation for unique selling point/proposition: a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product产品特色;独特卖点（unique selling proposition的缩写）
SMART Vocabulary: related words and phrases
Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
tout
trade dress
unadvertised
unbilled
unbranded
USP | Business English
USP
noun[ C ]
ukus
MARKETING
abbreviation for unique selling proposition/point: a feature of a product that makes it different from and better than all its competitors' products:
The product's USPs should be central throughout the development process.
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