| 词汇 | trade-dress |
| 释义 | trade dress noun[ U or S ] business specializeduk /ˈtreɪd ˌdres/ us /ˈtreɪd ˌdres/ the appearance of a product made by a particular company, for example the design of its packaging(= the materials in which it is wrapped before being sold), that is protected by law and not allowed to be used by a different company without permission: The company regards its trademarks, trade dress, copyrights, and other intellectual properties as critical to its success. She argued that the company's products used a trade dress that was confusingly similar to that of her own products. Compare trademark Trademarks and trade dress are ways of helping to identify a brand. We have occasionally licensed elements of our distinctive trademarks, trade dress, and similar proprietary rights to third parties. The trade dress of a retailer’s brand is often the combination of several elements that build up its distinctive identity. The more distinctive the trade dress, the more successful the brand is likely to be in terms of consumer identification. Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. off-brand on-brand opinion mining overexpose tout unadvertised unbilled unbranded unmarketable You can also find related words, phrases, and synonyms in the topics: Products & producers |
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