| 释义 |
stretch the brand
phrase
business specialized
to use the existing name of a brand(= a type of product or service with a particular name) for new products and services that may not seem related:
Previous attempts by the pharmacy to stretch the brand into areas such as dentistry and dermatology have failed.
He said he wanted to stretch the brand into new areas, from selling electronic goods to operating full-service restaurants in stores.
Critics say the company has stretched the brand too far.
People trust us, so we think it's time to stretch the brand a little.
They have been accused of stretching the brand to its limit.
See also
stretchverb(DO MORE)
|