词汇 | stealth-advertising |
释义 | stealth advertising noun[ U ] business specializeduk /ˌstelθ ˈæd.və.taɪ.zɪŋ/ us /ˌstelθ ˈæd.vɚ.taɪ.zɪŋ/ a form of advertising in which a person seeing or hearing something is not aware that it contains advertisements: 隐形广告 Such content is often a cover for stealth advertising in which companies push their products to students under the guise of “instruction”.这些内容往往是隐形广告的幌子,企业以“指导”的名义向学生推销自己的产品。 The study found that 90% of the newscasts analyzed had at least one instance of stealth advertising.研究发现,在被分析的新闻广播中90%都至少含有一个隐形广告。 Stealth advertising puts products and pitches everywhere. The thing about stealth advertising is that it's invading the very fabric of children's lives. Viral marketing is a form of stealth advertising in which one party knows that there is a commercial purpose to the conversation but the other does not. Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. off-brand on-brand opinion mining overexpose trade dress unadvertised unbilled unbranded unmarketable |
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