sponsor
Officials anticipated the hall would be funded through corporate sponsorships.
They are hoping to attract a lucrative sponsorship deal.
Schools are being encouraged to look for business sponsorship for sports teams.
They are demanding restrictions on tobacco sponsorship of sporting events.
We are looking for local sponsorship.
Sponsorships and product placements may be the future of television advertising.

SMART Vocabulary: related words and phrases

Backing, supporting & defending
adopt
advocacy
affirmation
ally yourself to/with someone
argumentation
bail out
bet
buoy
champion
commitment
flag-waving
over-favour
pander to someone/something
prop something up
provide
provide for someone
root
solidly
sustenance
underpin

sponsorship | Business English

sponsorship
noun[ C or U ]
uk /ˈspɒnsəʃɪp/us
MARKETING
the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising:
The company is reviewing its €6 million a year advertising and sponsorship budget.
GOVERNMENT
the act of supporting a new idea, especially a law:
He was criticized for his sponsorship of the bill.
the act of supporting a person, organization, or activity by giving money, encouragement, or other help:
We have a student sponsorship scheme, sponsoring students from 18 through university.

Examples of sponsorship

sponsorship
Until then heavy capital investment in scientific research had been mainly limited to state-corporate sponsorship of chemistry, where the practical dividends were very apparent.
In exchange for this sponsorship, scholars risked compromising their disciplinary integrity.
These groups readily accepted government sponsorship in order to further their own agendas.
In this situation corporate sponsorship has helped promoters put on larger, more frequent tours, many of which would previously have been far too expensive.
Unintentional altruism is most natural for the transcendent sponsorship of the religious level, where we are delivered from ourselves.
Since the concessions to corporate backers were minimal, sponsorship effectively became free money for the promoters as well as for the bands.
Shortly after taking power, the government announced new legislation to ban tobacco advertising and sponsorship.
He had given his support to several polar expeditions, which led to further sponsorship by private merchants.
The promotion and sponsorship of groups has been the major implementation strategy of all government, donor and civil society development interventions.
In the field of architecture where advancement through research is foiled by minuscule sponsorship, progress is also minuscule.
He needs everyone's support, particularly to obtain the sponsorship needed to organise such a meeting without placing an intolerable financial burden on those who attend.
Other popular forms of dissemination were through organizing conferences or workshops (74%), sponsorship of research (49%), and training of influential educational leaders (44%).
To invest in spiritual education seems worthy of sponsorship, while buying a computer is not.
This works even for right extraposition, which is not amenable to treatments involving sponsorship.
Other sources of revenue for some markets include annual membership fees, promotional items, fundraising events, sponsorships, donations and grants.
See all examples of sponsorship
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.