| 词汇 | source-credibility |
| 释义 | source credibility noun[ U ] MARKETINGukus the degree to which people believe and trust what other people and organizations tell them about a particular product or service: The source credibility theory states that people are more likely to be persuaded when the source presents itself as credible. Examples of source credibilitysource credibility Expert ratings alter subjects judgments of sourcecredibility. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Additional sourcecredibility theory research has shown that color schemes and other visual elements can predict perceptions of credibility. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Additionally, research has shown that sourcecredibility has an explicit effect on the bases of power used in persuasion. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Sourcecredibility, the bases of power, and objective power, which is established based on variables such as position or title, are interrelated. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. If the audience felt the speaker had good dimensions of sourcecredibility, the terminal credibility will be high. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. However, his research and his proposed scale from 1975 are still foundations for sourcecredibility research. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. His scales for the measurement of sourcecredibility have been widely used in communication research. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Celebrity sourcecredibility goes beyond product/brand endorsement, though. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Athletic performance, however, has come into question of whether it affects sourcecredibility and, remarkably, it does. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. On social media sites, sourcecredibility can be ascribed based on the number of followers and the ratio between followers and follows a user has. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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