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词汇 brand-switching
释义 brand switching
noun[ U ]
ukus
MARKETING, COMMERCE
a situation in which someone changes from buying one brand of a product to buying a different brand:
Companies often use price promotions to encourage brand switching.

Examples of brand switching


brand switching
To build attitudes that lead to brandswitching may require more.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
When an out-of-stock leads to purchase of a competing brand, the consumer trial can lead to possible permanent brandswitching as well.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
High psychological cost of brandswitching coupled with clinical trials by all players, enhances the first mover advantage.
For these diseases, 'low psychological cost of brandswitching' reduces the incentive to become a first mover.
It claims that it is simply promoting brandswitching—persuading smokers of one brand of cigarette to switch to another.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
That type of marketing gives the lie to the industry's claim that marketing is about brandswitching.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Does it not enforce our case that tobacco advertising is intended to influence brandswitching, whereas the warning has the benefit of reducing consumption?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It may lead to some brandswitching.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I am not convinced that whatever the purpose of the advertising—for brandswitching or whatever—its results will not increase the impact of tobacco advertising as a whole on the public.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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