| 词汇 | brand-stretching |
| 释义 | brand stretching noun[ U ] ukus MARKETING, COMMERCE the process of using an existing brand name for new products or services that may not seem related: Tobacco companies are using brand stretching to get their names established in other areas. Examples of brand stretchingbrand stretching This is a brand strategy alongside the brandstretching, line extension and multi-brands strategies. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The industry also resorts to the closely related practice of brandstretching—finding legitimate merchandise on which to place tobacco brand names and trade marks. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 That is very worrying in relation to the provisions on brand sharing and brandstretching. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Those other methods include sponsorship and brand sharing—or brandstretching, as it is increasingly called. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Frankly, on so-called brandstretching—or brand sharing—we cannot have our cake and eat it. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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