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词汇 brand-share
释义 brand share
noun[ U ]
ukus
MARKETING, COMMERCE
the quantity of a brand that consumers buy compared to other brands of the same product:
build/increase brand shareGood packaging design can be effective in building brand share.

Examples of brand share


brand share
Advertising is not directed to increasing consumption; it is directed to increasing the brandshare of a particular product.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
In mature markets, the role of advertising is almost always to focus on brandshare—on growth among users, rather than generic market growth.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The reason, quite simply, is that advertising increases not only brandshare but consumption.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The conclusions from this review are as follows: i. tobacco advertising does affect total tobacco consumption, not just brandshare.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The documents show what such companies do when they brandshare or brand-stretch: they promote tobacco products.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
What they are concerned with is brandshare.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The word "imperial" is a brandshare with many other companies.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Managers should also consider the frame of reference within which the brand works and the features the brand shares with other products.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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