| 词汇 | brand-personality |
| 释义 | brand personality noun[ C or U ] ukus MARKETING, COMMERCE a set of characteristics that consumers connect with a particular brand: create/build/develop a brand personalityA way of creating a brand personality is to match it closely to the personality of the consumers themselves. Examples of brand personalitybrand personality By establishing a brandpersonality, businesses can form emotional bonds with their consumers which in turn establishes future behaviours of brand loyalty. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In turn color affects perceived brandpersonality and brandpersonality affects purchasing intent. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Businesses utilise how colour communicates in order to both further establish brandpersonality and connect with the customer. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The television ads, website design, and in-store decor promotes a brandpersonality. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. A follow up study tested the effects of perceived brandpersonality and purchasing intentions. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This can be achieved through a variety of ways, however it must build upon an established brandpersonality as previously mentioned. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This brandpersonality is the relationship between a favourite of jeans and the experiences and memories that go along with them. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Participants were presented with a product and a summary of the preferred brandpersonality and had to rate the likelihood of purchasing a product based on packaging color. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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