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词汇 brand-leader
释义 brand leader
noun[ C ]
ukus
MARKETING, COMMERCE
a brand that has the largest share of sales in its market compared to other brands in the same market:
Within six months of last March's launch the product had become a brand leader.

Examples of brand leader


brand leader
They were initially marketed as a food for racing greyhounds, but soon gained popularity with pet-owners and became a brandleader in the 1930s.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It manufactures and markets 160 pharmaceutical products with more than 300 dosage forms and has established 22 products as the brandleader in the market.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It is brandleader for garden woodcare.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Another factor which contributes to the spread of price increases is what is known as "following the brandleader".
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Some manufacturers imitate the packaging of a brandleader so that people buy the wrong product.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It is the brandleader in the kitchen market and controls 15 per cent. of the ceramic market.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We tend to find only a brandleader and an own-brand product.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They ruthlessly and unscrupulously imitate goods with household names, and it is sometimes very difficult to tell at a glance which is the house brand and which the brandleader.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The brandleader stated that they had already done so and most of the other manufacturers reported that they had done so or were about to do so.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
A lookalike product may, in an extreme case, copy most of the features of a brandleader, but the one thing that it does not copy is the trade mark.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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