| 词汇 | branding |
| 释义 | branding noun[ U ] business specializeduk /ˈbræn.dɪŋ/ us /ˈbræn.dɪŋ/ the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.: 品牌化 The successful branding and marketing of the new beer has already boosted sales. The concept of personal branding is extremely important to social media influencers. a branding strategy/consultant the design, symbols, colours, etc. that people connect with a particular product or company: We produce a wide range of merchandise that can be customized with your corporate branding. The organizers are offering sponsors prominent branding during the championship. At this stage in the project we primarily focus on branding. A clear understanding of branding strategy is essential in order to build product lines. The study suggests that young children are highly influenced by branding. Think about what message you are trying to put across with your branding. The branding on the packaging was so subtle that it was easy to miss. Advertising and marketing ad ad agency adman adverse publicity advert customer relationship management demographics detoxify differentiator dogfooding o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable You can also find related words, phrases, and synonyms in the topics: Products & producers branding | Business Englishbranding noun[ U ] uk /ˈbrændɪŋ/us MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: Successful branding uses design to reinforce customers' visual memories. If you are aiming for a more mass market you may need to take a new look at your branding. Last month the company launched an aggressive new branding campaign on national TV. By applying a branding strategy, the company has fortified its position in the face of growing competition. a branding expert/firm/agency |
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