| 词汇 | brand-identity |
| 释义 | brand identity noun[ C or U ] business specializeduk /ˌbrænd aɪˈden.tə.ti/ us /ˈbrænd aɪˌden.t̬ə.t̬i/ a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products: 品牌特色 This hit show acted as a model for how a cable channel could create a brand identity. 这个热门节目成为有线电视频道如何打造品牌形象的典范。 We decided to keep the separate names after the merger because both companies had strong brand identities.我们决定在合并后保留各自的名称，因为两家公司都有很强的品牌标识 Some manufacturers use colour as a way to reinforce brand identity.一些制造商使用颜色作为加强品牌标识的一种方式。 Some were resistant to changing the ads because they were thought to be integral to our brand identity. Certain product ranges would be issued under the new company name and would be adapted to give an appropriate brand identity. Establishing brand identity involves implying that this quite ordinary product is somehow different and better than anything else on the market. They have a brand identity but no products to sell. If the main objective of the website is to build brand identity, focus on graphics rather than text. Advertising and marketing ad ad agency adman adverse publicity advert customer relationship management demographics detoxify differentiator dogfooding o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable You can also find related words, phrases, and synonyms in the topics: Products & producers brand identity | Business Englishbrand identity noun[ C or U ] ukus MARKETING, COMMERCE a set of ideas and features that a company wants people to connect in their minds with its products or brand: The company has created a new brand identity and made management changes to try to revive its fortunes. Examples of brand identitybrand identity The use of corporate-style language is deliberate and is an aspect of the collectives creation of a strong brandidentity. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Most products have some kind of brandidentity, from common table salt to designer jeans. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. His work mainly concentrates on brandidentity for television. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In 2014 the company rolled out a new brandidentity. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. From here, many companies began to catch on to the trend of brandidentity to distinguish their products from others in a growing market. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Signage in retail gives the customer orientation, information and an understanding of the brandidentity and values. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Effective visual brandidentity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. A new orange and black brandidentity was introduced at the same time, including a bird logo said to represent a symbol of joy. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The new vessels also introduced a new brandidentity featuring a colourful viking ship sail. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The new monolithic brandidentity flows with its global aspiration and commitment to customers with a red background symbolising warmth with customer relations. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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