| 词汇 | brand-extension |
| 释义 | brand extension noun[ U ] ukus MARKETING, COMMERCE the process of using an existing brand name to introduce new products or services: One of the country's leading radio groups is planning brand extension into pay-TV. Examples of brand extensionbrand extension In addition, brandextension also diminishes consumers feelings and beliefs about brand name. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Another form of brandextension is a licensed brandextension. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The negative impact of brandextension would cause a great damage to parent brand and brand family. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. From the line extension to brandextension, however, there are many different types of extension such as brand alliance, co-branding or brand franchise extension. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Because the effects of negative impact from brandextension are tremendous and permanently. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. A brandextension is not possible, because of the great difference between office software and games. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The moderating variable is a useful indication to evaluate consumer evaluation of brandextension. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In the 1990s, 81 percent of new products used brandextension to introduce new brands and to create sales. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In spite of the positive impact of brandextension, negative association and wrong communication strategy do harm to the parent brand even brand family. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. While there can be significant benefits in brandextension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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