| 词汇 | brand-equity |
| 释义 | brand equity noun[ U ] ukus MARKETING, FINANCE the value of a particular brand for the company that makes it: Brand equity is presumed to be a leading indicator of a business's future success. See alsobrand value Examples of brand equitybrand equity Over recent years, design has become a strategic asset in brandequity, differentiation, and product quality for many companies. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The firm also needs to understand, research, measure and develop loyalty for its brand and global brandequity (stay on brand) for the long term. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Using ethical practices to build brandequity and brand positioning have been taken by different marketing experts, differently based on their cultural, ethical value system. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. More sophisticated marketing mix models have a floating base that can capture changes in underlying brandequity for a product over time. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. There are two schools of thought regarding the existence of negative brandequity. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Functional branding builds an overall and comprehensive branded experience, which can increase consumer brand loyalty and positively influence brandequity. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The city organically developed a brand, which experienced tremendous brandequity appreciation over the course of centuries through non-strategic activities. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brandequity can also appreciate without strategic direction. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In practice, brandequity is difficult to measure. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. A constantly changing logo was thought to reduce brandequity. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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