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词汇 brand-development
释义 brand development
noun[ U ]
ukus
MARKETING, COMMERCE
the process of improving a brand or improving customers' knowledge and opinions of a brand:
She is director of global marketing and brand development.
He declined to give specifics about the brand development programme but said, "We're always looking for new products to add."

Examples of brand development


brand development
Her niche has been in branddevelopment as well as creating interactive ways to capitalize with youth and families in sports and entertainment.
From
Wikipedia

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Founded in 1978, the company specializes in business-to-business and healthcare communications, including branddevelopment, advertising, visual identity and interactive communications.
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Wikipedia

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The intention is to secured a longer term tenure and greater flexibility for branddevelopment.
From
Wikipedia

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The firm specialized in branddevelopment, packaging and environmental graphics.
From
Wikipedia

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Larger companies may have a small office staff that manages publishing, branddevelopment and freelance work.
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Wikipedia

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The agencys main focus is international branddevelopment and communications.
From
Wikipedia

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He also helped with the acquisition of off network series and the branddevelopment of the on air packaging of the network.
From
Wikipedia

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This technology is very effective in branddevelopment, product optimization and concept testing.
From
Wikipedia

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In helping municipalities, he typically meets with the community members themselves in order to build tourism economies from the bottom up and to explain branddevelopment.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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