| 词汇 | brand-awareness |
| 释义 | brand awareness noun[ U ] uk /ˌbrænd əˈweə.nəs/ us /ˌbrænd əˈwer.nəs/ knowledge of the name of a company and the products it sells: 品牌知名度 Outside of the UK, the company has low brand awareness.在英国之外，该公司的品牌知名度很低。 Manufacturers see the Internet as a way to promote brand awareness.制造商将互联网视为提升品牌知名度的一种方式。 The advertising campaign is designed to increase brand awareness. We're doing this is to get favorable brand awareness for the product. There are plans to raise global brand awareness through music, fashion and entertainment. Advertising and marketing ad ad agency adman adverse publicity advert customer relationship management demographics detoxify differentiator dogfooding o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable Seebrand-aware brand awareness | Business Englishbrand awareness noun[ U ] (alsobrand-awareness)ukus MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: The objective is to develop positive attitudes and build brand awareness among car owners in order to induce them to purchase. increase/promote/heighten brand awareness Examples of brand awarenessbrand awareness The project was designed to merge strong storytelling and brandawareness with a concept that resonates with online audiences eventually becoming the first episode in a web series. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Carvel's commercials stood out and raised brandawareness primarily through their lack of sophistication. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. It is that sponsorship may have within it the tool of brandawareness, but that is all it has. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 There may be more attempts at raising brandawareness, rather than simply presenting a familiar star or television character smoking. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 We have an enormous breadth of goods, but we cannot put brandawareness properly across because our co-operatives are not large enough. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Tobacco companies use it purely to promote brandawareness. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 The argument that advertising simply promotes brandawareness is strictly for the birds. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Without doubt such cigarettes are smoked because of brandawareness. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 The research stated that brand placement in films had become a preferred method for companies to raise brandawareness and develop favourable associations with their products in an international audience. From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Why do they want brandawareness? From the Hansard archive Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0 Other downtown locations were developed to improve brandawareness. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Brandawareness is of critical importance since customers will not consider your brand if they are not aware of it. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The goal is to produce increased brandawareness and improve the organization's reputation. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brandawareness. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Since the advertisements aired, brandawareness has grown by 13 per cent, whilst total sales have escalated by 18 per cent. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. See all examples of brand awareness These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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