catchword

SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
tout
trade dress
unadvertised
unbilled
unbranded

You can also find related words, phrases, and synonyms in the topics:

Linguistics: sentences & expressions

slogan | American Dictionary

slogan
noun[ C ]
us/ˈsloʊ·ɡən/
a short, easily remembered phrase used to describe the character of something, esp. a political idea or a product:
That old campaign slogan really means that there should be jobs and enough food for all citizens.

slogan | Business English

slogan
noun[ C ]
uk /ˈsləʊɡən/us
MARKETING
a short, easily remembered phrase used by an organization so that people will recognize it or its products:
advertising/marketing/branding sloganThe company's advertising slogan in the 1970s and 1980s was "You can be sure of Shell".
catchy/famous/popular slogan

Examples of slogan

slogan
The analogy can be drawn that each slogan is like the visible tip of an iceberg of aesthetic desires.
They dyed their hair and wrote slogans on their clothes and on city walls.
Employees may happily chant the slogan before approving supervisors or wear it on a button.
The results formally justify the slogans: weakening is index-updating, cut is explicit substitution.
The slogan is thus that linear programming can mimic the oracle.
It also means that more details need to be in accordance to establish the above slogans, hence strengthening the weight the slogans carry.
The test of a slogan's validity, then, is again empathetic affirmation across a wide audience.
But they will not share in moral consensus about the slogan because most of them simply will not care.
An appropriate slogan (often applied to topics ranging from the local corner shop to democracy) is 'use it or lose it'.
Certainly anti-foreigner slogans had become central to the rightist parties' election strategy by the late 1970s.
This rip-off of the old feminist slogan that the personal is political is, however, totally self-defeating.
He argues that this will save the slogan only by robbing it of its teeth.
For example, revolutionary tale, one that was part of the slogan for revolutionary 22 down.
The second principle is commonly expressed by the slogan 'ought implies can'.
As a result, linear representations of base-superstructure relations had subsisted in the literature, generating more slogans than informed analysis.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.