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词汇 brand
释义 brand
noun[ C ]
uk /brænd/ us /brænd/

brandnoun[C] (PRODUCT)


B2
a type of product made by a particular company and sold under a particular name: 商标,牌子
brand ofThis isn't my usual brand of deodorant.这不是我通常用的那种牌子的除臭剂。
She has worked on ad campaigns for well-known brands.
Most people associate the brand with high quality.
The manufacturer's brands include many popular cosmetic ranges.
brand loyaltyThe ultimate goal of many marketing campaigns is to create brand loyalty.
See also
generic brand
global brand
leading brand
luxury brand
off-brand
on-brand
own brand
store brand
Related word
branded
Thesaurus: synonyms, antonyms, and examples

a group of people or things that share similar qualities
sortWhat sort of clothes do you like to wear?
kindWhat kind of job are you looking for?
typeHe's the type of man who never listens to what you're saying.
formSwimming is the best form of exercise.
varietyThe article was about the different varieties of Spanish spoken in South America.
categoryThere are three categories of hotel room - standard, executive, and deluxe.
business specialized
the set of qualities that people connect with a particular product or organization:
Our brand stands for quality and reliability.
The company spent a lot of money and energy establishing its brand.
His actions risk badly damaging the party's brand.
business specialized
the set of qualities that people connect with a particular person, or the idea of themselves that the person tries to present to others:
A spokesperson for the company said, "She is the perfect ambassador for us because her personal brand is very much aligned with our corporate mission."
I have to be careful what pictures I post on social media, because I don't want to tarnish my brand.
 brand of something
a particular type of something, or way of doing something: 一种…,一类…;做…的方式
a team that plays a distinctive brand of football打法很独特的足球队
Among young people, this brand of designer clothing is the ultimate status symbol.在年轻人当中,这种名牌服装是最高的身份象征。
Our products compare favourably with all the leading brands.我们的产品可以与所有领先品牌相媲美。
I always buy the same brand of toothpaste just out of habit.
Freshness and modernity is part of our brand.
SMART Vocabulary: related words and phrases

Products & producers
anti-dumping
badging
begetter
big pharma
big tobacco
dry goods
end product
fabricator
general-purpose
generator
generic
haul
marque
mover
non-proprietary
notion
output
overstock
proprietary
specialize

You can also find related words, phrases, and synonyms in the topics:


Advertising and marketing
Conditions and characteristics

brandnoun[C] (FLAME)


literary
a piece of burning wood used to give light火炬;火把
SMART Vocabulary: related words and phrases

Fire & flame
beacon
blaze
bonfire
brush fire
bushfire
conflagration
dumpster fire
fire
fireball
firebrand
firepit
firestorm
flame
flare
inferno
open firephrase
pilot
post-fire
wildfire

brandnoun[C] (MARK)


a mark that is burned or frozen into the skin of an animal such as a cow to show who owns it: 烙印
The brand was still visible on the animal's hide.兽皮上还可以看见烙印。
 
kalimf/iStock/Getty Images Plus/GettyImages
SMART Vocabulary: related words and phrases

Specific signs and symbols
argent
badge
blue badge
Britannia
caduceus
check something off
dash
Greek cross
Kitemark
L-plate
Maltese cross
Mayday
Morse code
patch
pipe
registered trademark
semaphore
trademark
vert
X, x

You can also find related words, phrases, and synonyms in the topics:


Animal farming - general words
brand
verb
uk /brænd/ us /brænd/

brandverb (GIVE BAD NAME)


[ T+ obj + noun/adj ]
to say that someone or something is a particular bad thing, usually when this is unfair: 加污名于;谴责
Because of one mistake he was branded a criminal.
She was arrested and falsely branded a terror suspect.
The media branded him racist.
brand someone/something as something He claims the report unfairly branded him as a bad credit risk.
His supporters immediately branded the pictures as fake.
SMART Vocabulary: related words and phrases

Analysing and evaluating
adjudication
analysable
analyse
analyser
analyst
assign
have the measure of someone/somethingidiom
inspect
inspection
interpret
interpretable
interpretive
microscope
parse
reinspection
reinterpret
reinterpretation
reinvestigate
reinvestigation
weigh

brandverb (CREATE BRAND)


[ T ] business specialized
to make a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.:
In my job I've learned how to brand and promote a product.
You can brand the website with your own colours and logo.
They have branded the service as an ethical, environmentally-friendly investment option.
brand yourself as somethingThis is not good enough for an airline that brands itself as a premium luxury carrier.
He branded himself "The New Vegan Chef."
Related word
branding
Making a reference to New York City, Minneapolis branded itself "the mini apple."
We branded every store so it was instantly recognizable.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
tout
trade dress
unadvertised
unbilled
unbranded

brandverb (MARK)


[ T ]
to mark an animal such as a cow by burning or freezing its skin to show you own it: 打烙印于;以烙铁打(标记)
The cattle were rounded up and branded.那些牛都被圈了起来打上烙印。
SMART Vocabulary: related words and phrases

Animal farming - general words
animal husbandry
aquaculture
aquaponics
bedding
beekeeping
drove
grazing
hand-rear
hand-reared
heeler
herd
paddock
semi-domestication
shear
shearing
sheep shearing
sheepdog
shepherd
slaughter
slaughterhouse

brand | American Dictionary


brand
noun[ C ]
us/brænd/

brandnoun[C] (PRODUCT)


a type of product made by a particular company:
This isn’t my usual brand of deodorant.

brandnoun[C] (MARK)


a special symbol on the skin of an animal that shows it belongs to someone:
cattle brands
brand
verb[ T ]
us/brænd/

brandverb[T] (JUDGE)


to consider or refer to someone as being bad or as having done something bad:
They branded him as a man without moral convictions.

brandverb[T] (MARK)


to mark the skin of an animal with a particular symbol to show that you own it

brand | Business English


brand
noun[ C ]
 MARKETING, COMMERCEuk /brænd/us
the name of a product produced or sold by a particular company:
It was to become the leading brand of specialty coffee in North America.
The group is expanding its key brands north of the border.
a well-known/popular/top-selling brandThe supermarket's own label range has now surpassed a number of top selling brands.
a fashion/fast food/car brand
domestic/international/global brands
premium/luxury/quality brands
See also
aspirational brand
commodity brand
consumer brand
dealer's brand
family brand
house brand
private brand
manufacturer's brand
name-brand
national brand
own-brand
signature brand
standalone brand
store-brand
brand
verb[ T ]
 MARKETING, COMMERCEuk /brænd/us
to give a product a particular name or label in order to sell it:
We want these local craftsmen to realize the commercial benefits of branding these products.
brand sth as sthMany consumers are more likely to buy products branded as Fairtrade.
See also
branded
branding
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