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词汇 relaunch
释义 relaunch
noun[ C ]
(alsore-launch)uk /ˈriː.lɔːntʃ/ us /ˈriː.lɑːntʃ/

relaunchnoun[C] (EVENT)


the act of introducing something again as though it were something new, or an event at which this happens : 重新启动
The relaunch of the restaurant was an embarrassing flop.餐厅的重新开张是一个令人尴尬的失败。
The show will undergo a re-launch next year with a new presenter.
The newspaper's relaunch has been hugely successful.
Industry experts are sceptical about the relaunch of the brand.
There was an expensive advertising campaign to accompany the relaunch.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
trade dress
unadvertised
unbilled
unbranded
unmarketable

relaunchnoun[C] (LEAVING LAND)


an occasion when a boat is put into the water again, or a spacecraft is sent into space again: (船)重新下水;(飞船)重新发射
A large crowd gathered to watch the relaunch of the liner.一大群人聚集在一起观看邮轮重新下水。
The relaunch of the rocket was delayed because of bad weather.
We had been invited to the relaunch of the ship.
SMART Vocabulary: related words and phrases

Space travel
airlock
astronaut
astronautics
autopilot
biosatellite
blast
capsule
cosmonaut
escape velocity
EVA
flyby
launcher
rocket science
space capsule
space probe
space shuttle
space tourism
space tourist
spacefarer
spacewalk

You can also find related words, phrases, and synonyms in the topics:


Arriving & departing by boat or ship

Related word


launchnoun
relaunch
verb[ I or T ]
(alsore-launch)uk /ˌriːˈlɔːntʃ/ us /ˌriːˈlɑːntʃ/

relaunchverb[I or T] (START AGAIN)


to start again, or introduce something again as though it were something new: 重新启动
We need to come up with a better design before the website is relaunched.
The former pop star is planning to relaunch himself as an actor.这位前流行歌星正计划以演员身份重振旗鼓。
The show will relaunch early next year.
The singer struggled for years to relaunch her career.
The site was relaunched this month with new features.
Detectives have relaunched their investigation into the ten-year-old mystery.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
trade dress
unadvertised
unbilled
unbranded
unmarketable

You can also find related words, phrases, and synonyms in the topics:


Inventing, designing and innovation

relaunchverb[I or T] (LEAVE LAND)


to put a boat into the water again, or send a spacecraft into space again: (船)重新下水;(飞船)重新发射
We needed six people to turn the vessel around and relaunch it.
At high tide we were finally able to relaunch the boat.在涨潮时,我们终于能够重新让船启动了。
Related word
launchverb
The cruise line relaunched its flagship vessel last year.
We re-launched the boat today after its winter overhaul.
SMART Vocabulary: related words and phrases

Space travel
airlock
astronaut
astronautics
autopilot
biosatellite
blast
capsule
cosmonaut
escape velocity
EVA
flyby
launcher
rocket science
space capsule
space probe
space shuttle
space tourism
space tourist
spacefarer
spacewalk

You can also find related words, phrases, and synonyms in the topics:


Arriving & departing by boat or ship

relaunch | Business English


relaunch
noun[ C ]
 MARKETINGuk /ˈriːlɔːntʃ/us
a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:
The cinema complex marked its relaunch after a £50 million redevelopment.
The retailer plans a high-profile relaunch later this month.
relaunch of sthBMW's relaunch of the classic Mini received much positive buzz.
relaunch
verb[ I or T ]
uk /ˌriːˈlɔːntʃ/us
MARKETING
to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form:
The charity relaunched its credit card last week.
relaunch sth as sthThe Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women.
We will be restructuring and relaunching next year.

Examples of relaunch


relaunch
It also fits well with a post-modern view of later life, through which the agent devises strategies to reinforce or relaunch their selfidentity.
This is a double requirement which anyone with good sense today recognises as a condition for relaunching the peace process immediately after the elections.
From Europarl Parallel Corpus - English
This is now a sixth attempt to relaunch what is demonstrably a failed policy—grant-maintained schools.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They offer the 10th relaunch of the private finance initiative, and not a plan or a programme but a wish list.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They have a habit of launching, relaunching, re-relaunching and re-re-relaunching items to different sections of the media.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The most important of these is the commitment to relaunch the growth and competitiveness strategy.
From Europarl Parallel Corpus - English
The project does not have to be relaunched but can be based on the considerable efforts of the industrial enterprises involved.
From Europarl Parallel Corpus - English
We will be relaunching the programme as part of our drive to modernise and improve government.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Although the programme has been relaunched, matters have gone from bad to worse.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
After that, we shall need to work hard to relaunch the export industry successfully.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The departmental strategy for equality of opportunity for staff of ethnic minority origin has been relaunched.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The entrepreneurial decision was in effect to relaunch an improved paper.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Today we have seen yet another relaunch of the fight against fraud.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We hear about financial initiatives that are merely launches of relaunches of previous launches involving fresh money that turns out not to be fresh.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It was another relaunch, taking the art of spin to new levels.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
See all examples of relaunch
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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