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词汇 rebrand
释义 rebrand
verb[ I or T ]
 business specializeduk /ˌriːˈbrænd/ us /ˌriːˈbrænd/
to change the way that an organization, company, or product is seen by the public: 重塑形象
Businesses may decide to rebrand for several reasons.企业可能因为种种原因而重塑形象。
We'll show you how to rebrand your organization in ten easy stages.我们会向你们展示如何通过十个简单步骤重塑公司形象。
Her next step is to rebrand the product and reach a larger customer base.
He was a brilliant political strategist who instinctively understood the need to rebrand the party.
The city has cleaned up its sooty skies and rivers and now wants to rebrand itself as a happening place for culture.
SMART Vocabulary: related words and phrases

Changing
about-face
about-turn
alterable
altered
alternate
churn
disturb
make an about-turn
make something into something
malleable
meta
metamorphose
morph
pervert
rollback
rotation
rotational
sanitization
semi-domesticated
transcribe

You can also find related words, phrases, and synonyms in the topics:


Being and appearing different
rebrand
noun[ C ]
uk /ˈriː.brænd/ us /ˈriː.brænd/
business specialized
the act of changing the way that an organization, company, or product is seen by the public:
In June, the group launched a rebrand of its 1,021 stores.
Often a rebrand is the result of poor branding in the first place.
Despite the rebrand, you wouldn't have to look too far to find the bigotry that motivates the party.
The rebrand will improve global awareness and eliminate confusion in the market.
the fanfare surrounding a multimillion-pound rebrand of the company
SMART Vocabulary: related words and phrases

Changing
about-face
about-turn
alterable
altered
alternate
churn
disturb
make an about-turn
make something into something
malleable
meta
metamorphose
morph
pervert
rollback
rotation
rotational
sanitization
semi-domesticated
transcribe

You can also find related words, phrases, and synonyms in the topics:


Being and appearing different

rebrand | Business English


rebrand
verb[ I or T ]
 MARKETINGuk /ˌriːˈbrænd/us
if a company rebrands itself or a product or service that it provides, it creates a new name or image for it, often to try to change the way that people think about it:
The group intends to rebrand all its stores in three months.
rebrand sth as sthForte rebranded its Grand Hotels as Meridiens.
rebrand as sthThe station rebranded as Talksport at the start of the year.

rebrand


noun[ C ]
An attempted rebrand nine years ago was a disaster.

rebranding


noun[ U ]
The rebranding is a vital part of attempts to change the company culture.

Examples of rebrand


rebrand
Associated with this phenomenon is what appears to be a trend to 'rebrand' work that, to my mind at least, has little or nothing to do with agents.
It certainly does not need to be rebranded.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I believe that has something to do with the way in which it has been successfully rebranded.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I am not aware of such exports being rebranded.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I would also like reassurance that the majority of this plan is not just repackaging and rebranding of projects already planned.
From Europarl Parallel Corpus - English
Is it not time that he started to treat effective service delivery as rather more important a priority than rebranding?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
That initiative is either new or a very expensive rebranding exercise.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
If it does go ahead, how much will the rebranding cost?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Athens, too, is using the impetus of the games to rebuild and rebrand its city.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
If the newly rebranded party of the vulnerable and of community cohesion wants people to believe in it and in the substance of the motion, the denial has to stop.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
In 2006 to rebrand and modernise the club's image, the club badge and coat of arms were dumped for a professionally designed logo/emblem.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
At the rebrand announcement, the team's president announced plans to add a rugby club and lacrosse club.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
As of yet, no plans have arisen to reopen or rebrand the theatre.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
A major marketing campaign was launched a year later in a bid to try to regain lost listeners since the rebrand.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Rather than engage in a legal fight, the store decided to voluntarily rebrand.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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