释义 |
reactive marketing noun[ U ] MARKETINGukus a method of marketing goods and services in which you give information about a product to someone who has already asked for such information: In the reactive marketing approach, you reply to needs that have been expressed or to requests for information that have been made. Compare
proactive marketing marketing that is done as a reaction to a particular situation, or to what your competitors are doing: Beware of reactive marketing in which you are too quick to change direction according to every move that the competition makes. |