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词汇 quota-sample
释义 quota sample
noun[ C ]
 MARKETINGukus
a small number of people that accurately represent a larger group in age, sex, race, etc. and are used to find out information about the larger group:
The survey was conducted by MORI among a quota sample of 2,027 respondents aged over 18.

Examples of quota sample


quota sample
Random sampling chooses a number of subjects from each subset with, unlike a quotasample, each potential subject having a known probability of being selected.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It was decided to analyse variations in agreement with the age-stereotyping statements by six pre-determined socio-demographic attributes using a structured, quotasample.
A quotasample of 32-35 households was assigned to each of the six villages.
This was a quotasample in which a consecutive series of women meeting the sampling criteria were approached for an interview.
The final quotasample of 154 was slightly larger than the sum of these targets because a higher than expected proportion of pre-designated respondents kept their appointments to be interviewed.
I should like to know where they were interviewed in their quotasample and what questions they were asked.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
In quota sampling the selection of the sample is non-random.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Subjects were selected by neighbourhood canvassing of elderly residents age 60 and over through a quota sampling procedure.
Patients were randomly sampled from general practice lists, followed by quota sampling from the general public to achieve an age/gender balance between groups.
Quota samples within the residential settings were used.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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