| 词汇 | psychographics |
| 释义 | psychographics noun[ U ] uk /ˌsaɪkəˈɡræfɪks/us MARKETING the study of customers in relation to their opinions, interests, and emotions: Psychographics can help you to identify the young, urban clients you are looking for. psychographicadjective Demographic and psychographic research is essential for ad-agency copywriters. Examples of psychographicspsychographics The segments are based on user behavior, motivations, and psychographics. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. More sophisticated segmentation strategies use psychosocial, behavioral and psychographics (personality, values, attitudes, interests, level of readiness for change and lifestyles) as variables to categorize audience subgroups. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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