| 词汇 | product-line-extension |
| 释义 | product line extension noun MARKETING, COMMERCEukus(alsoline extension); (alsocategory extension) [ C or U ](alsoproduct line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: The company's lack of product line extension has lost it market share. Both Lysol and Palmolive plan product line extensions. Product-line stretching not only provides customers with more choice, it strengthens the company against competitive attacks. [ C ] a product that is added to an existing range of similar products: By introducing product line extensions such as new flavours, it is possible to increase the market share even with a mature product. Examples of product line extensionproduct line extension Since 2003, product development and product line extensions have allowed insulated siding to experience consistent growth and recognition as a premium residential cladding. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Food and beverage companies may require flavors for new products, product line extensions (e.g., low fat versions of existing products) or changes in formula or processing for existing products. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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